L.O.L. Surprise! The toymaker launched the unboxing toy line L.O.L. Surprise! in December 2016. The L.O.L. Surprise doll assortment was the #1 toy for 2017 through November in the US, according to The NPD Group. MGA Entertainment plans to double the sales of L.O.L. Surprise toys in 2018. Several new higher priced L.O.L. Surprise toys have been released over summer including the L.O.L. Surprise House, L.O.L. Amazing Surprise, and the L.O.L. Bigger Surprise!. The L.O.L. Amazing Surprise Playset was a Top 100 toy on Amazon in November of 2019, according to Shareably.