Enchantimals is a toy line and tie-in media franchise launched in 2017 by American toy company Mattel. The line consists of human-animal hybrids and their woodland creature pets who live in Everwilde. It was released as a companion and spin-off line to Monster High and Ever After High. The by-products from Mattel’s media strategy with Enchantimals include a web series, four chapter books so far, and a television special. Development began in late 2015 after new Ever After High dolls stopped production. It was announced on October 12, 2016 and toys were first released in June 2017.